Ermenegildo Zegna threw a grand opening party yesterday to celebrate the opening of its new flagship store in Paragon, Singapore. The Singapore flagship store was designed by in-house architects, based on the global concept stores; developed by Peter Marino, combining tradition and contemporary design, reinforcing both the innovative spirit and the brand’s heritage, to create an exquisite experience for shoppers.
The space is devoted to all elements of the Zegna brand. It encompasses the full range of ‘Sartorial’ and ‘Upper Casual’ offering and also the Z ZEGNA debut collection, designed by Paul Surridge and Murray Scallon for an urban trendsetter, which is presented in its own dedicated area. Leather goods and the brands’ licensing products including Ermenegildo Zegna Eyewear, Fragrances and Underwear are also displayed complemented by textile accessories.
A large luxury space in the center of the store is dominated by a fireplace and selected artwork which creates the ideal atmosphere for clients to enjoy the privilege of the Su Misura service with its’ innumerable variety of textiles. With this sartorial service, wardrobe consultants can advise clients on designs and seasonal fabric combinations available at Zegna in an exclusive and private atmosphere.
Lastly, the new flagship store features the Couture room designed by Peter Marino to host Ermenegildo Zegna Couture collection by Stefano Pilati: a unique space inspired by an innovative concept which blends the expertise and traditional heritage of Ermenegildo Zegna with the industrial world.