Lacoste recently announced the launch of a new addition to its EAU DE LACOSTE L.12.12 Fragrance Collection. This marks the 1 year anniversary of current EAU DE LACOSTE L.12.12 collection which comprises of 3 versions – pure for Blanc(White), relaxed for Vert (Green) and powerful for Bleu (Blue – and the latest version will be Rouge(for red).
Red is an emotionally intense colour, alluring, tempting and shows confidence and courage in its wearer. Above all, red is a color that represents life, and the EAU DE LACOSTE L.12.12 Rouge, it symbolizes life and vitality.
To fully understand the significance of the EAU DE LACOSTE L.12.12 Fragrance Collection, we need to back track a little and take a quick history lesson (if you don’t already know) about something in your wardrobe – the polo tee. The polo tee is one of the most basic wardrobe essential in everyone’s wardrobe today, but do you know when it was first made and who invented it.
In the 19th and early 20th centuries, tennis players wore “tennis whites” consisting of long-sleeved white button-up shirts (worn with the sleeves rolled up), flannel trousers, and ties during the game. However, this attire presented problems for ease of play and tremendous discount comfort.
René Lacoste, French 7-time Grand Slam tennis champion, decided that the stiff tennis attire was too cumbersome and uncomfortable. He decided to design his own attire and created a white, short-sleeved, loosely-knit piqué cotton (he called the cotton weave jersey petit piqué) shirt with an unstarched, flat, protruding collar, a buttoned placket, and a longer shirt-tail in back than in front (known today as a “tennis tail”) and he first wore at the 1926 U.S. Open championship. Lacoste’s attire was comfortable and it solved all the problem inherent to the traditional tennis attire. The polo shirt was an immediate hit with Lacoste’s tennis‐playing friends, and he had unwittingly invented the ‘polo shirt’ that we know of today (now copied and mass produced by different brands around the world). Beginning in 1927, Lacoste placed a crocodile emblem on the left breast of his shirts, as the American press had begun to refer to him as “The Crocodile”, a nickname which he embraced.
In 1933, after retiring from professional tennis, Lacoste had the idea of teaming up with the great hosier André Gillier to launch industrial production of the polo with the crocodile label. That is when he named it L.12.12. L for Lacoste; 1 for the material, piqué cotton; 2 for the short‐sleeve model (the long‐sleeve shirt was going to be the 1312); and 12 for the number of versions presented to Lacoste. A perfectionist, Lacoste was as meticulous in developing his polo shirt as he was competitive while playing on the tennis court. He had many prototypes made in close cooperation with the manufacturer André Gillier; the 12th version is the one he finally considered satisfactory. He kept that number in the industrial code name and it remained in the company in honour of its creator.
In 2011, the brand Lacoste decided to launch the EAU DE LACOSTE L.12.12 Fragrance Collection to celebrate the iconic LACOSTE L.12.12 polo tee that is worn by billions of people around the world today.
The New Fragrance
The latest addition to the EAU DE LACOSTE L.12.12 Rouge is a scent based on a triple blend of spices – ginger, black pepper and cardamom. It’s a masculine and spicy scent that is full of ‘energy’. When first sprayed, the fragrance releases a refreshing, colourful blast of iced red tea, spiked with spicy mandarin liqueur and juicy mango. A second energy burst of notes emerges through a stimulating spice cocktail of Madagascan black pepper, Indian ginger and Guatemalan cardamom, creating a vibrating contrast. Finally, the scent will settle down to a long lasting signature of aromatic woody base notes of acacia wood, golden Laos benzoin and labdanum.
I will leave you with the TV Commercial of this new fragrance, and oh yes, you can check out the fragrance at your nearest Lacoste store or fragrance counter soon.