To all the male fans of SK-II, your wait is over, leading skincare brand SK-II finally announced at their press event yesterday the arrival of its very first men’s prestige skincare range, SK-II MEN in Singapore. In tandem with this historic milestone, SK-II also unveiled acclaimed Taiwanese-Canadian actor and model, Godfrey Gao, as SK-II MEN’s brand ambassador.
Proudly unveiling its first line-up for men, SK-II’s launch event threw the spotlight on the iconic Facial Treatment Essence specially designed for men to transform skin to vibrant clear in just 14 days. Featuring over 90 per cent Pitera™, the unique power of SK-II MEN Facial Treatment Essence lies in its ability to transform skin across five dimensions that affect the vibrancy and clarity of men’s skin: texture, radiance, spots control, wrinkle resilience and firmness. Accompanying SK-II MEN Facial Treatment Essence in the new line-up is SK-II MEN Moisturizing Cleanser and Age Revitalize Moisturizer.
A household name in Taiwan, Godfrey is known for his stellar performances in popular Taiwanese dramas such as Volleyball Lover (2010) and Momo Love (2009) and rose to international stardom after being selected to front Louis Vuitton’s Spring/Summer 2011 Ready-to-Wear campaign, joining an elite group of Asian models who are making waves on the global fashion scene. Today, he has added one more accolade to his portfolio with his newest role as the SK-II MEN ambassador, empowering both men and women around the world with his unique relationship with SK-II.
I am really thrilled to be invited to the launch event and had a chance to have a quick interview with Godfrey(watch out for my post on the interview). Meanwhile here’s a video of Godfrey as he made a grand entrance at the launch party yesterday at Avalon, Marina Bay Sands Singapore
SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser and SK-II MEN Age Revitalize Moisturizer will be available in Singapore exclusively at all Isetan* counters on 1 July 2012. The entire line-up will be available at selected SK-II counters in leading retailers from 1 August 2012 onwards.
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