This one is for all of you discerning gentlemen out there who are looking for an exclusive sartorial retail experience. Take a trip down to Ann Siang Road (between Chinatown and Tanjong Pagar area) and you will find, nested amongst the row of pre-war colonial shophouses, SWAGGER – a new lifestyle retail boutique that offers a range of products and services for stylish men.
SWAGGER brings together a selection of apparel, leather goods, accessories, literature, vintage collectibles and grooming products that are either specially hand crafted, have a deep heritage, or are simply distinctive. Other than it’s house brand The Social, expect to also find products carefully selected from brands including Raleigh Denim Workshop (USA), Empire’s Union (UK) , Wood & Faulk, Lotuff Leather, COLAB Eyewear (Australia) , TrueFitt & Hill(UK) and Portland General Store (USA).
Swagger’s customer is the modern day Renaissance man who is socially adept and well versed on an array of topics from current affairs to the arts and sciences. A non-conformist by nature, he balances refinement with bold style and cultural grace, whilst honoring his own individuality. He respects lineage, but has a firm eye on the future. – says SWAGGER’s owner.
Seeing is believing, here are some pictures of the store’s swanky interior. Alternatively, pop by at the store at 15 Ann Siang Road #01-01 Singapore 069695.