With the growing interest in the Asia market, particularly with the Chinese market, HUGO BOSS has joined the race and robe in a superstar status name in their latest campaign. Here, we are talking of none other than internationally acclaimed actor Chow Yun-Fat – a name that requires no introduction in Asia - who will be the first Asian testimonial for its luxurious menswear brand BOSS Selection beginning this fall season (in Asia).
Chow will appear in an advertising campaign presenting a number of both formal and casual looks from the BOSS Selection Fall/Winter 2012 collection. The signature cityscapes of Hong Kong provided a fitting backdrop in the soon to be released images featuring Chow.
Source: HUGO BOSS