ECCO, Scandinavia’s largest shoemaker, is celebrating its 50th anniversary with a new shoe design, ECCO MIND. Taking reference from some of ECCO’s best-selling models from the past, ECCO MIND looks cool and stylish while retaining the brand’s previous design breakthroughs and keeping pace with the active Scandinavian lifestyle.
When designed ECCO MIND , chief designer Niki Tæstensen wanted both to celebrate the past and point to the future and he successfully does so by giving a modern interpretation of the classically cool moccasin. Tæstensen selected a palette of six colors for ECCO MIND outsoles and supple camel leather uppers that are some of 2013’s hottest. Each shoe comes with two shoelaces, one in cream and one in a bright color. And the direct injected sole cushions the foot with the best, all-day comfort that technology can currently provide.
The ECCO MIND is available in both male and female sizes in a variety of colors: Black, fuchsia, medieval, shadow white, cocoa brown and earth brown.