International style icon, designer and movie director, Tom Ford is at it again; this time he is launching his first men’s grooming line. This is set to create some excitement in the men’s grooming world, I mean this is Tom Ford we are talking about.

Available in the UK and US from 1 November, the line is composed of six multi-functional products designed to purify, calm and revitalize skin. These include face cleanser ($48), oil-free moisturizer ($105), anti-fatigue eye treatment ($75), hydrating lip balm ($60), purifying mud mask ($60), and a skin revitalizing concentrate ($150). Addtionally, Tom Ford included two men’s makeup products — a bronzer ($48) and a concealer ($40) which comes in three shades to match different skin tones. Will he be successful in making men’s make-up acceptable for the mainstream market? (Jean Paul Gaultier , if anyone recalled, launched a whole range of men’s makeup in the 90s but that did not survive for long)

Together with the launch campaign. Tom Ford unveiled this short film featuring Cuban male model Juan Betancourt:

Tom Ford for Men is also available at Bergdorf Goodman