Boston-based New Balance has often been a brand stylish urban men turn for sneaker inspiration. (I dare say that every street-styler would have at least a pair or two of New Balance on his shoe rack.)

Come 4 Feb 2017, New Balance will release the 247 Sport collection –  designed with the modern urban lifestyle in mind,  ideal for those consumers that want to make a stylish statement on their daily commute.

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The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models. The 247 Sport also combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle.

The 247 Sport is a nod to the brand’s iconic styling but a major step forward in representing the intersection where sport and life meet. It combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.


The New Balance 247 Sport will be available from 4 February 2017 at Limited Edt Vault 313, Limited Edt Chamber Marina Bay Sands, Leftfoot Entrepot The Cathay, Seek Ion, The Social Foot Suntec and Orchard Central.