After years of skimping on clothing,  figures from research done by IBM Global Business Services are showing that American men are hitting the shopping malls in droves. Could this be a sign of  recovery for the battered US economy ?

Recovery or not, one thing for certain is that the men are increasing becoming the target for marketing, especially in the online world where they are most comfortable shopping in. In the past year, we have seen the launch of several men-only online fashion store like Mr Porter and Park & Bond as a reflection of the increases demand for an online shopping space for men.

Come this March 19, we are going to have another men’s clothing website to visit. This new store, StyleGun, however has a unique approach that they believe will shake up the way men shop for clothes online. (Receive £50 Vouncher at StyleGun, see details below)

StyleGun have developed BodyMap, an innovative new technology to help men select clothes to suit their lifestyle and fit their needs. BodyMap has been designed and developed by StyleGun’s creative director, and experienced men’s stylist, Rachel Butterworth. This new technology will allow men to shop online for an outfit that suits them, without the hassle of fitting rooms and queues.

BodyMap technology is an algorithm which uses a man’s colouring and body shape to match him to clothing which will suit him. However, the computer does not do all the work – each piece of clothing is individually assessed by StyleGun’s expert design team to determine its fit and colour profile.

“We’re really excited about the launch of StyleGun. We’re eager to share our brand new, ground-breaking BodyMap technology with the world – It will well and truly change the way in which men perceive online shopping. We want to make online shopping a simple, hassle free experience for men.” Rachel Butterworth, StyleGun’s creative director and creator of BodyMap.

StyleGun is likely to be an appealing concept for men with an eye for designer clothing but who are perhaps short on time, or would rather avoid the hustle and bustle of shopping in-store.

Leading men’s designer clothing brands have already signed up to StyleGun with many more to follow suit. Top-name designers include John Smedley, Farhi, American Vintage, Aquascutum, Wrangler, Dockers, J Brand, Scotch & Soda, Wolsey and Oliver Sweeney.

To celebrate the launch of StyleGun, the first 5,000 people to sign up will receive a £50 voucher. Click here to sign-up at StyleGun now.