Earlier this year, the world of ecommerce for men looking to for a decent place to buy stylish clothes and accessories started to look better with the introduction of Mr Porter.com (from the peeps who started Net-a-porter). But hang in there, news has it that there will be yet another men’s retail site coming your way in late summer. This website to be named Park & Bond will be started by the Gilt Groupe who was famous for starting the popular flash sale site Gilt.com. However, unlike the other Gilt sites, Park & Bond will be a full-price men’s retail website and it will be an upscale fashion portal for men featuring 80 luxury brands covering multiple categories. The premise of the nomenclature is classic, timeless, hip and contemporary.
Named after the New York City roadways, Park Avenue and Bond Street, two of Manhattan’s most geographically recognizable avenues and streets, respectively, associated with power and glamour , the luxury online haberdasher will feature wardrobe essentials for all occasions for fashionable gentlemen. Alexander McQueen, Isaia, Etro, Paul Smith, N. Hoolywood, A.P.C., Neil Barrett, Thomas Pink, Todd Snyder, Vince, Theory, Common Projects, Brooks Brothers, and Florsheim by Duckie Brown are but a few of the 80 brands represented at Park & Bond.
“Today’s man does not dress in one brand from head to toe. He picks his favorite pieces and assembles a look that represents him. Park & Bond will encourage and enable customers to easily do just that,” said Brooke Cundiff, director of merchandising at Park & Bond.
According to GM at Gilt Groupe John Auebach, moving into the full-price retail space is the natural step on the heels of the success of the Gilt Man.
“Men shop differently than women, and Park & Bond is designed with their needs in mind. Men are increasingly taking charge of their own wardrobe decisions and we aim to give them the tools to continue that trend — to outfit themselves without going shopping,” said John Auebach.
I believe that these 2 sites are just the beginning to a whole lot more new website’s targeted at men given that we spend so much time online and it is online shopping is all about convenience. Did I not remember someone saying that men hate to go shopping and would like a more convenient way to buy his stuff? Here you go!