About HSD

His Style Diary (“HSD”) is a ‘blogazine’ devoted to men who share an interest in fashion, grooming and lifestyle topics. My objective is to create an environment to share my views and information on the latest trends for men and create a space for communication and interaction.  There are hundreds of site targeted at women and fashion, but a good site devoted specially for men is hard to find and His Style Diary hopes to be able to fill this gap.  Started in September 2011, based in Singapore – a melting pot of Western and Eastern culture – I hope to be able to cover a good mix of  trends, not just from US and  Europe, but also from different parts of Asia such as Japan, Korea, Hong Kong, Singapore and many more.

FASHION: Expect to find fashion news, runway reviews and hottest pick from the latest collections, fashion tips, fashion spreads and campaign reviews.  Also to look out for the street fashionistos, style icon and interview with brands and designers.

GROOMING: The grooming section is devoted to discussion on topics related to fragrance, skin and body care, grooming tips, and health topics. Expect to read regularly product reviews and launch information.

LIFESTYLE: Within the Lifestyle section, topics such as travel, design and interiors, wine and dine will be covered. Look out for special features like Bachelor’s Pad that looks at the interior of some stylish guys who open their door to welcome us into their home.

SHOP@HSD: SHOP@HSD is your gateway to the world of online shopping for men’s fashion and grooming products, featuring some of the most stylish brands and stores found on the internet. With SHOP@HSD, you canBrowse, Search and Compare thousands of products by brands, stores, prices, and sizes- all in one place. Online shopping has never been easier!

I may occasionally invite some guest writers and friends in the industry to contribute articles and their thoughts, hopefully to give the blog a wider range of  views and content. (If you are interest to contribute, do write to me as well at hisstylediary@gmail.com , let’s chat.)

His Style Diary is proudly owned by EVOKE MEDIA, Singapore.

HSD is also a member of

Disclaimer: His Style Diary will try to the best ability to credit and acknowledge works or pictures featured. However, should there be a request to remove any material that you own a rights to and I was not aware of, please email me and I will be happy to act accordingly.