Jimmy Lim enjoys nothing more than appreciating a well created brand and product, and has steered the creation and management of several in the fashion and beauty industries over two decades. He loves a good tune and cannot refuse a good book. He is passionate about perfumes plus hair and skincare products, and owns several to last many lifetimes. He is also a marketing consultant and the owner of the site hegrooms.com in which he writes about all things related to men's personal grooming.
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