William TanIn Bottega Veneta‘s latest installment of The Art of Collaboration, Tomas Maier’s ongoing creative partnership with renowned artists, renowned photographer Juergen Teller shot the brand’s Fall 2015 Campaign at Museo Casa Mollino in Turin, Italy.
Featuring the women’s and men’s Fall-Winter 2015/16 collections, the campaign was photographed in the former home of Carlo Mollino, one of Italy’s most influential mid-20th century designers.
Framed by this flamboyant context, Juergen Teller captures models Anna Cleveland and Freddy Drabble in a powerful and energetic approach, matching the graphic and vivid spirit of the season.
“I am very happy with how Juergen Teller turned his eye to capture a distinctive and sophisticated angle,” says Bottega Veneta Creative Director Tomas Maier. “He managed to interpret the mood of the collection into powerful effect.”
Born in Germany, Teller is one of the most influential fashion photographers of today. After graduating at a photodesign academy in Munich, at 22 he moved to London, starting his career as photographer shooting record covers. In 1991 he snapped a series of photos of Kurt Cobain of the then-unknown band Nirvana. He knew nothing about fashion when he began shooting for magazines like The Face and i-D, immediately followed by British Vogue: since the late 90s Teller is
an integral part of the modern fashion scene. Teller’s work is characterized by his raw, overexposed style and provocative aesthetic as well as his unique dialogue with the models that he shoots.
The campaign will be included in “Bottega Veneta: Art of Collaboration”, the book featuring comprehensive imagery of Bottega Veneta’s advertising portfolio dating back to 2002, including collaborations with Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Robert Longo. The book will launch this October 2015.
Source: Bottega Veneta, Photography by Juergen Teller.