Calvin Klein held a multi-brand event in Singapore on Friday, 11 April to celebrate the Calvin Klein brand across Asia with a one-of-a-kind architectural installation – a unique concept house, designed by renowned American architect Joshua Prince-Ramus, uniting many of the company’s different labels and product categories under one roof. The structure was constructed within a hangar on the grounds of the former Kallang Airport – which was decommissioned in 1955 and has since been designated as an architectural landmark.
The installation marked the first time a branded event was held in the space and employed technology to engage event guests in the interactive experience. Calvin Klein Home pieces were featured throughout and there were over 30 live models – including Calvin Klein Jeans model Matthew Terry, who was featured on the deck of the house in a swimming pool. The models moved about the voyeuristic house wearing key looks from the Fall 2014 Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Underwear and the newly relaunched Calvin Klein Jeans line. Each brand had its own designated space within the concept house, allowing each its own distinctive experience, while making a powerful statement about the complete Calvin Klein lifestyle brand.
Special guests in attendance included actors Ziyi Zhang, Louis Koo, Ryeo Won Jung, Dakota Johnson and Jordan Masterson; bloggers Tina Leung, Irene Kim and Hanneli Mustaparta, who is also a contributor to Calvin Klein’s official social media platforms – all of whom were wardrobed by Calvin Klein Collection. Musician and actor Alex To & Ice Lee, as well as stylist Alvin Goh, were also in attendance and wardrobed by Calvin Klein platinum label. During the event, guests enjoyed musical performances by The Misshapes’ DJ Leigh Lezark and DJ Geordon Nicol, who both wore Calvin Klein Collection.