I was recently introduced to a high end French retail brand Façonnable and found the brand and collection extremely wearable and worth a mention here on His Style Diary.

Façonnable started humbly as a small custom tailor shop by Jean Goldberg  in 1950 on Rue Paradis in Nice, France. The small tailor shop was known for making custom tuxedos for Hollywood stars that were in the Cote d’Azur for the annual Cannes Film Festival. In 1961 Jean Goldberg’s son, Albert, took over the shop and renamed it Façonnable, a variation of the word “Façonner,” which means “to create.”

I particularly love the video footage of the Fall 2011 Ad Campaign(see below). Inspired by the coolness of Jean-Luc Godard’s film “Breathless” (1960) and set in the Côte d’Azur, photographed by Carter Smith, the Fall Campaign concept centers around an authentic, seductive and romantic French style.  The campaign follows the 2 models throughout the streets of Nice, sipping espresso in a café, strolling through picturesque ruelles and taking pictures by the seaside. With styling by Christopher Niquet, Façonnable has captured the lifestyle and elegance of the Côte d’Azur. The Fall 2011 line is inspired by everything from the ivy-covered towers of universities, to rugged English lodges, sleek metropolitan cafés and snowy slopes of the Megève. The emphasis throughout is on quality tailoring and a relaxed yet refined style: striped dress shirts, lambs wool blazers with a flash of contrasting pocket square, waxed cotton blousons. Niquet’s mixing of line pieces promises a quintessentially decontraté yet aspirational French style.


Discover Façonnable savoir-faire on www.faconnable.com

The brand is now available in various part of the world like US, Europe, Latin America, Middle East and Asia. However, a check with their store locator shows that Taiwan is their only foot print in Asia. However, you are still able to purchase some of the collection online on their website and on Park and Bond