With the London Olympics just around the corner, there is never a better time to launch a men’s fragrance centered around the theme of sport – and that’s exactly what Dolce & Gabbana did. Since 2004, Dolce & Gabbana has been synonymous with sports and have linked the brand and many of its successful campaigns with sports from football to boxing.

With the new fragrance, Dolce & Gabbana The One Sport, the brand has once again reinforced its devotion towards sports – with a fragrance that celebrates the deepest and most genuine values of sport; and life.

Sport is self-challenge: a route to fitness, for ourselves as much as for others. Sport is an equilibrium of mind and body. A pure all-Italian ideal, inherited from classical Greece to ancient Rome: sport is competition; a beautiful moment and a challenge for us and our adversaries.

The One Sport is a fresh, clean fragrance with light and energetic top notes accompanied by an unmistakable Mediterranean aroma of rosemary, the freshness of water and saltiness of the sea. The middle notes feature sequoia wood enhanced with the energy of cardamom. Patchouli and musk naturally compliment the fragrance’s base notes. Contained in a smooth glass and acrylic casing are as transparent as sporting competition itself: a symbol of elegance, terseness and sincerity, always looking ahead to the future.

Having tried it on myself for a couple of days, I really like that the fragrance settles into light woody sexy undertone. Although it’s light in smell, it last a long time. The One Sport makes a great day and sport fragrance.

The Campaign

The face of Dolce & Gabbana The One Sport is Adam Senn, a model for the Designers since 2007. One could not help but draw a comparison of him with supermodel David Gandy who got his break being the face of Dolce & Gabanna’s Light Blue fragrance. Will this campaign shoot Adam Senn to super-stardom as well? But fret not, Adam is already a well known model (Read my Models Spotlight on Adam Senn).

I believe I can represent ‘The One Sport’ in a spontaneous and natural way. Sports are a part of my daily life – I owe credit to sports for the wellbeing of my body, mind and image. -Adam Senn.

Adam’s athletic body and persona made him the perfect choice to represent the fragrance and he perfectly embodies the strength, determination and spirit of ‘The One Sport’. Using the Olympic Games of ancient Greece and the Roman concept of ‘mens sana in corpore sano’ as a reference, the campaign represents sports as  a discipline and fair competition between sportsmen, and a part of a healthy lifestyle. What a brilliant prelude to the Olympics I say!

Dolce & Gabbana The One Sport will be available from March in all leading Department Stores.

Source: Dolce & Gabbana