ETRO goes Bohemian Brava for their fall/winter 2011-2012  with the ad campaign shot by Mario Testino.  The collection showed off the house’s signature, striking play on textures and brilliant prints in a mélange of vivid and rich palette trail blazing this fashion season.


In the collection, the “cow” was used as a metaphor for the mountain and the central Europe culture. The collection features mountain hues of sky, land and snow, from the Royal Blue of Messner’s peaks to the creamy white of the six a.m. milking. The natural mantle of cow hide becomes a motif that is carefully applied to highlight the silhouettes and shapes of jackets and trousers; what remains is interpreted in a respectful, attentive way in patches, edging, martingales, collars and applications that enhance jackets, coats and blousons.

This collection is great for those who like the earthy tones and browns, a warm alternative to the usual greys and cool tones in the fall. Below is the video of the fashion show and some looks taken from the full collection. Enjoy!

See the full collection on the Etro website :