Letter writing may be a lost art, but many of us may still remember the excitement of opening the mailbox and finding a letter from our pen pals or relatives. A handwritten letter, as opposed to one typed out, reveals far more character in the stroke of the pen and curve of each letter. Innovative champagne house Veuve Clicquot pays tribute to the art of writing with the Veuve Clicquot Mail Pop‐Up Store at Paragon Atrium 2. Running from 20-31 July, this is your chance to grab a bottle of Veuve Clicquot in special edition livery including the Clicquot Mailbox, Clicquot Envelope, Suit Me bottle stopper and Shopping Bag bottle sleeve. Each unique design transforms the package from a static element into part of the champagne drinking experience.
Visitors to the pop-up store can take part in interactive events such as a 3D photo wall and “Post Office”, which will mail out postcards to family and friends in Singapore on your behalf. Shoppers will also enjoy special gifts such as the Veuve Clicquot Mail Pouch, Veuve Clicquot Notebook, and a 6-piece set of champagne flutes with every purchase of the special edition pieces in sets of two, six and twelve respectively.
About the wine
Veuve Clicquot Yellow Label Brut is recognised the world over as an emblem of luxury. Its high proportion of Pinot Noir and reserve wines result in a wine of incredible complexity and finesse.
Words by Chek Wong.
Chek Wong is a wine writer, educator and judge based in Singapore. He runs a blog at eclaircissage.blogspot.com where he pens down his musings on developments in the wine world. Chek has contributed to various print and online publications including Appetite, Cuisine & Wine Asia, Spirito diVino Asia, Palace Magazine and The Local Nose.com. In 2012, Chek was a guest judge at the inaugural Decanter Asia Wine Awards, formed with the goal of recognising wines aimed specifically at the Asian market.