Here’s a sneak preview of the H&M Men’s Fall Winter Collection 2011. I can’t be more excited. This will be the collection that will be in Singapore for the first time as the Swedish clothing retail giant opens its first store here in Singapore. Gone are the days when I have to travel all the way to Hong Kong for my H&M fix, yeah!!

The store will be located in Orchard Building (formally California Fitness Center) on Orchard Road in central Singapore’s main shopping district.

“We look forward to opening our first store in South East Asia. There is great potential for expansion in this highly populated and fashion conscious region, and Orchard Road in Singapore is the perfect first step for this,” said Karl-Johan Persson, CEO at Hennes & Mauritz (for H&M)

The new store is planned to open during the autumn of 2011 and will have a sales area of approximately 3,000 square metres.

The Swedish retail giant is run by the Persson family and now operates around 2,000 retail outlets worldwide. While much of its clothing is manufactured in Asia, the Singapore store is the firm’s first outlet in the south-east Asia region.

Meanwhile , please enjoy the collection guys!