If you have been been shopping during these Great Singapore Sale season at Wisma Atria, you would help notice the new kid on the block. It’s the much anticipated i.t multi-label fashion concept store from HK, which opens officially to customers in Singapore on 20 June 2013. This store is a collaboration between Singapore Wing Tai Retail and  Hong Kong-based fashion conglomerate, I.T Group to provide a first-of-its-kind shopping experience in Singapore’s illustrious shopping precinct, Orchard Road, and in Southeast Asia.

The 10,200 sq ft i.t store is located at #03-15 in Wisma Atria shopping centre to house nine cutting-edge, new-to-Singapore street fashion brands viz. izzue, b + a b, 5cm, tout à coup, fingercroxx, Venilla suite, as know as de base, mysty woman and PAGEBOY. With a unique collection of avant-garde street wear brands, covering everything from apparel to shoes and accessories, the i.t store aims to excite and inspire shoppers to interpret their individual style and encourage creative expression in dressing.