To celebrate the relaunch of the IWC Portofino collection, the renowned Swiss watchmaker collaborated with legendary photographer Peter Lindbergh on a brilliant photography exhibition entitled  “Peter Lindbergh’s Portofino”. 

The photographs featured some of iconic celebrities from the world of film, music and sports against the backdrop of a 50s/60s style Hollywood film set, capturing the spirit of the dolce vita and the elegance of Portofino then. Whether it was Cate Blanchett eating an ice cream whilst clutching Kevin Spacey’s arm, Elle Macpherson and Eric Dane on a scooter radiating genuine Italian lifestyle, or Luís Figo and Matthew Fox aboard a sleek powerboat, the cast had a wonderful time which is clearly reflected in all of the brilliant images.

The touring exhitbition first kicked off in Los Angeles in May this year,  and subsequently traveled to Cannes and Milan in high profile, thematic events and attracted society luminaries, celebrities and Friends of the Brand like Alexander Skarsgård, Julian McMahon, Emmanuelle Chriqui, Dermot Mulroney, Patrick Dempsey, Sylvester Stallone, Rob Lowe, Daniel Henney, Zhou Xun and Donatella Versace.

Time moves on. Only in Portofino does it stand still.

-Peter Lindberg

The “Peter Lindbergh’s Portofino” exhibition is now scheduled to continue on its world tour and will visit other major cities in the Middle East, Asia, and Europe. Watch out for my report when the event tour Southeast Asia in November this year, Singapore will be its first stop.


The IWC Portofino Collection

For over a quarter of a century, the Portofino watch family has been among the protagonists of the IWC Schaffhausen collection and represents the classic wristwatch par excellence of stylish men and women. The picturesque coastal town of Portofino is a byword for the sixties and the Dolce Vita. In the same way, the Portofino models are a tangible expression of refined beauty and understated elegance. It is not by chance that the idyllic coastal town lends its name to this family of watches which now takes center stage in IWC Schaffhausen’s collection. The first Schaffhausen Portofino, setting off in conquest of the world in 1984, represented the successful attempt to create a connection between pocket- and wristwatches. The perfect union of refined and discreet elegance: Mediterranean elegance and lifestyle worn on the wrist.

Source: , IWC Schaffhausen