On 25 April 2012, Swiss luxury watch manufacturer IWC Schaffhausen celebrated the opening of its first US Flagship Boutique in New York City – the largest of its kind worldwide. The glamorous event at Manhattan’s new Madison Avenue hotspot attracted high profile guests, including actors Matthew Fox and Channing Tatum. The opening featured an exhibition of the work of famed photographer Howard Bingham, a lifetime friend of Muhammad Ali, who recorded Ali’s career on camera.
IWC marked this new milestone with the launch of the Big Pilot’s Watch Edition Muhammad Ali – limited to 250 pieces and designated as a US exclusive. This extraordinary watch is dedicated to the legendary Muhammad Ali, who has gained global acclaim for his amazing career and lifetime achievements both in and outside the ring. Ali has lived his life in accordance with a set of six core values that include respect, confidence, conviction, dedication, giving, and spirituality. It is these ideals that have propelled him to greatness and continue to give him the courage to stand up for what he believes.
The Big Pilot‟s Watch Edition Muhammad Ali is modeled unmistakably on an IWC legend: the historic Big Pilot‟s Watch of 1940. The clearly organized matte-black dial, the arrowhead index at “12 o‟clock” and the bold, luminescent numerals and hands guarantee minute-perfect legibility of the time, regardless of the light. As a reference to Muhammad Ali, who often wore red boxing gloves for his fights, hands and appliqués are highlighted with signal-red Super- LumiNova®, which gives the watch a unique, sporty, and distinctly masculine look. Red is also mirrored on the inside of the black alligator leather strap. The case back bears the official logo of Muhammad Ali‟s 70th birthday. Only a month ago, IWC auctioned off a unique version of this exclusive edition on behalf of Celebrity Fight Night, donating the entire proceeds to the Muhammad Ali Center. To underline their common intentions, a part of the proceeds from sales of the limited edition will be used to support the Sportsman of the Century‟s charitable causes.