We all know how men love their gadgets, and in today’s world of growing wearable consumer technology, one great way to engage with this demographic is to get into his tech toys.  One great example is the new initiative from LAB SERIES Skincare for Men, in collaboration with leading wearable consumer technology, Jawbone – to help men discover new ways to look and feel their best.

Already at the forefront of wearable technology, Jawbone, makers of the U wristband is helping millions of people around the world  understand how they sleep, move and eat in order to live better through the UP System app. Via the collaboration, LAB SERIES will offer unique lifestyle-focused skincare tips via the UP system highlighting the connection between a healthy lifestyle and healthy-looking skin, the personalized insights will guide men to take care of their skin by getting enough sleep, eating the right foods, and staying hydrated. For example, drinking the recommended eight glasses of water a day no only fuels your body, it also helps promote younger looking skin.

LAB SERIES is also encouraging men to join the worldwide LAB SERIES X UP Challenge to learn how everyday choices from sleep to hydration can affect your overall well-being, including how your skin looks. Men around the world can join their countries in a quest to look and feel their best. Participants will compete against other countries in a challenge to collectively take the most steps, get the greatest amount of sleep, and be the most hydrated, all tracked by the UP system. (Sign up for the challenge at www.LABSERIES.com to join the movement to live better.)

The collaboration is also in conjunction with the new launch of LAB SERIES AGE RESCUE+ Water-Charged Gel Cream PLUS. Click here to read our earlier article about this super hydrating product.

For more information, visit Lab Series at www.labseries.com and Jawbone at www.jawbone.com.