When it comes to skin care, most men are familiar with issues they face like oily skin(pimples), and for the more matured men, treating wrinkles through anti-aging products. However, one category that most men shun, or feel they won’t need, are the brightening products (commonly termed ‘whitening’ products). For women, the name ‘whitening’ works perfectly as it is every women’s dream to have pearly white skin, but used that on the men and it borders on crossing the line of femininity – which explains the misconception of brightening products.
Therefore, it is important to look at brightening products from a different perspective and re-educate the men on their need for brightening products.
So gentlemen, repeat after me : “Brightening products are not meant to make my skin fair, white or feminine.”
For both men and women, one common skin problem as a result of over-exposure to the harsh elements(sun, pollution), ageing, poor diet, lack of rest and stress is skin are appear dull, discolored and dark spots. To combat this issue, you will need more than a normal skincare regime and brightening products are developed just to address this. Most brightening products have properties that will help treat your skin and over time reduces the dullness and even out your skin one. By eradicating the problem, skin will start to look healthier and brighter.
Come April, leading men’s skincare brand Lab Series will be launching a new series of products, Power Brightening+DR4, that is focused on treating men’s skin to combat the look of uneven skin tone, discoloration and dark spots to help skin look even, clear and bright.
Included in this new range are three products that will work together to create a more even skin tone for men: Power Brightening Water Lotion+DR4, Power Brightening Serum+DR4 and Power Brightening Eye Balm+DR4.
The Power Brightening system has a proprietary DR4 complex, which is a Discoloration Reducer, and contains 4 key ingredients:
1. Ascorbyl Glucoside (ASG) – a stabilized version of Vitamin C, it helps brighten and diminish the look of dark spots.
2. Dianella Ensifolia (UP302) – an antioxidant that targets the look of dark spots and uneven skin tone.
3. Pinanediol – an ingredient that when gently massaged into skins helps promote micro circulation and helps to reduce visible signs of discoloration.
4. Palmaria Palmata – derived from seaweed extract, it helps maintain overall brightness and clarity and aids in the prevention of new dark spots and discoloration.
Using the Power Brightening DR4 regularly will helps to reduce, correct and prevent the appearance of present and future dark spots caused by shaving, the sun, and aging. Researches have also suggested that men need skin brightening products even more than women, because men naturally have more melanin in their skin which causes skin to darken and spots to appear.
HOW DOES THE SYSTEM WORK?
STEP 1: Power Brightening Water Lotion+DR4 is the first step of the Power Brightening system. With a quick, easy-to-use, spray on application, this clear, high performance formula gently exfoliates and brightens skin by removing lackluster surface skin cells responsible for making skin appear dull and aged. Power Brightening Water Lotion+DR4 is a powerful concentrate that creates a clean and clear surface to prepare skin for better absorption of the ingredients in the Power Brightening Serum +DR4.
STEP 2: Power Brightening Serum+DR4 is a lightweight, comfortable-to-wear formula that targets dullness and dark spots, creating a more even skin tone. This concentrated serum works to help diminish the appearance of existing dark spots and discolorations.
STEP 3: Power Brightening Eye Balm+DR4 treats the look of dark circles and under-eye puffiness by addressing the three major causes of under-eye darkness: the appearance of blood vessels, discoloration and under-eye bagging. This ultra easy to use eye balm features a metallic cooling applicator that soothes the under-eye area upon contact.
Lab Series Skincare for Men Power Brightening Water Lotion+DR4, Power Brightening Serum +DR4 and Power Brightening Eye Balm +DR4 will be available islandwide at leading department stores from April 2012.
Source: Lab Series.