Bleu de Chanel is Chanel’s “first major male fragrance since 2004’s Allure Homme Sport and its first men’s master brand since 1990’s Egoïste.”* Even though Bleu de Chanel is not geared to a particular demographic/age-group, Chanel hopes this fragrance will broaden its appeal with young men.

Bleu de Chanel was created by Chanel’s in-house perfumer Jacques Polge and it contains notes of citrus (bergamot, lemon, grapefruit), “deep blue sea” accord, peppermint, pink pepper, nutmeg, ginger, jasmine, cedar, vetiver, patchouli, labdanum and frankincense. A new, woody aromatic fragrance for the man who defies convention, and resists the ordinary every day, finding satisfaction in the unexpected. His fragrance, a provocative blend of citrus and woods, liberates the senses — fresh, clean, profoundly sensual — a signature statement of determination and desire. Be unexpected.

And check out this campaign video directed by Martin Scrosese.