Celebrating its 14th year this year, the 2014 F/W Seoul Fashion Week started on 21 March (Fri) and ended successfully on the 26 March (Wed). Hosted by Seoul Metropolitan Government, this year’s F/W Seoul Fashion Week is co-organized by Seoul Design Foundation and Council of Fashion Designers Association and it is also the time the event is held at a brand new venue, the Dongdaemun Design Plaza & Park (DDP) which incidentally opened its door on the 21 March as well. Designed by internationally renowned architect Zaha Hadid, DDP is the newest landmark in Seoul, at the centre of Seoul’s fashion trading district.

His Style Diary is thrilled to be invited to the SFW for the second time, to witness the display of the design talents of the most prominent Korean fashion designers as well as up-and-coming names in the field. Menswear gets the first starts by opening the first 2 days of the fashion week with all men’s show including some favorites like LEIGH , Jeehee Sheen, Cy Choi and Kim Seor Yong. (Look out for our round up of some of the key men’s show we attended).

The SFW shows are divided into 2 sections : SEOUL COLLECTION & GENERATION NEXT.  The Seoul Collection features mostly very established and prominent Korean designers and the ‘Generation Next’ distinguished itself as a platform for up-and-coming designers – independent fashion brands that are launched for less than five years. As a fringe activity, there is also the Seoul Fashion Fair,  a business-friendly fashion market, showcasing over 50 Korean brands providing an opportunities to market their business to many international buyers who were at the fashion week.

And what we have notices at the SFW, is that the shows happen not only in the event hall, but it starts from the moment one step into the event venue where street style photographers mobbed the streets filled with equally enthusiastic attendees who came dressed to the nines all ready for to be photographed –  a true display of how the new generation of Koreans are embracing fashion and not afraid of showing it.

 Credits: Street Style photos by SOLSOL.