With Valentine’s day just 2 weeks away, I decided to do this retrospective on one of my most memorable fragrance campaign: Dolce & Gabbana Light Blue featuring Italian model Bianca Balti and make supermodel David Gandy. Here’s a video recap:
The campaign tells a Mediterranean love story of two beautiful lovers in a game of seduction. Italian model Bianca Balti is the classic Mediterranean beauty who looks irresistible to the the equally irresistibly hot David Gandy. The imagery has a retro Mediterranean look, with Bianca dressed in a 50s style bikini of high-waisted briefs and a balcony bra, like the seaside fashion of Capri when Elizabeth Taylor and Jacqueline Kennedy holidayed there. The island has always been one of Italy’s most beautiful summer playgrounds and the backdrop to many great love affairs – it’s the perfect location to set the stage for the story. To put everything together, Dolce and Gabanna got Mario Testino to transmit the same effortless allure he captures in photographs he took.
It is little wonder that this campaign became an instant success and captivated the world for over a decade, bagging 14 fragrance awards and recently featured in an exhibition at the Museum of Arts and Design in New York as one of the century’s most groundbreaking scents.
“Light Blue fragrances are special because of the many people who cherish them. They wear them and create their own beautiful memories,” Domenico Dolce and Stefano Gabbana.
Whether it’s for that special girl, or guy, in your life, I think this signature Dolce & Gabbana Light Blue will make the perfect Valentine’s gift. And just to make it extra romantic, why not get a yacht and sail away to the high sea with your Valentine.