New Balance has joined forces with PHANTACi, the Taiwan-based streetwear veteran started by Taiwanese King of Pop, Jay Chou, to create a special collaboration, the ML997HPH. Inspired by PHANTACi’s logo and signature colors – giving a new take to the classic NB997.5 – bold pink suede appears at the tip of the shoe, while white and black in the middle and lateral parts of the shoes give the model a rather interesting look, a color combination that is both bold and premium
New Balance & PHANTACi created a series of “not-for-sale” collaborations from the beginning of August through a creative take of 997.5. Inspired by the creative director of PHANTACi Jay Chou, his previous album sleeves and iconic singles gave the classic 997.5 model a modern revamp; the allusion to nostalgia and timeless melodies had caused a stir in the sneaker market, making the comeback of New Balance 997.5 a much anticipated franchise in the season.
This special edition will be available from 17 September for a suggested retail price of SGD279 exclusively at PHANTACi Singapore at Orchard Gateway.