Just a week ago, I wrote a blog about Britain’s male supermodel David Gandy and soon enough was contacted by an agency who provided me with information on this post.
With his supermodel status, David Gandy had recently collaborated with Martini in it’s LUCK IS AN ATTITUDE campaign to launch an international search(across 16 countries) for the next male supermodel to star in a TV commercial worth €150,000 and emulate his success as world superstar.
The model is heading up the high profile selection panel who will choose the winning candidate following the talent search. He also launched Kisser Casting talent search across Facebook in sixteen countries.
“I want to encourage people to be authentic, live their dreams and create their own luck….We are looking for people who embrace luck is an attitude in everyday life. …This is a huge opportunity for someone and could change their life if they have the right attitude.” – David Gandy
Martini launched the Luck Is An Attitude brand campaign for a new generation that identifies with the core values of martini while staying true to its heritage. It is about living life to the fullest, taking a chance and daring to be playful. Martini believes there is no such thing as luck. You can create your own luck with the right attitude and right state of mind.
Think you want to have a go at it? Here’s a tutorial video showing you how to apply on Facebook. Good Luck! 🙂