Ok, you are not wrong to sense a little bit of skepticism in my headline above, which partly explains why I have not written about the collaboration earlier – I mean the lookbook of the entire Alexander Wang X H&M collection are already all over the internet the minute the press release was out a couple of weeks ago. Every fashion blogger has probably posted and picked their favourite pieces on their blog and Instagram.
Don’t get me wrong here, I am a fan of Alexander Wang and I totally reckon with his ‘sport lux’ and somewhat ‘normcore’ design aesthetic, it is very current and with no doubt, every single piece of the collection will sell out all over. The queues will form on the eve of the 6 Nov and the social media will be ‘trending’ with what people manage to score at the launch. The whole excitement at the store will last for probably a week and very soon, everything will be back to usual again.
To explain myself, frankly I have not been impressed by things I see at H&M stores here in recent times (maybe it’s the local buyer’s problem?) . Between each designer collaborations, I find H&M’s range of products limited, of low quality and badly displayed at the stores. I was a big fan of the H&M (before it opened here in Singapore) and I would make it a point to visit the H&M stores when I was travelling to places like Hong Kong and New York. Everyone knows that the local retail scene has been affected as consumers now have more options to shop for better and more unique products online. The popular e-commerce store such as ASOS.com could easily offer a wider variety of products to a very similar demographic – and they also deliver free worldwide, case in point.
Back to the Alexander Wang x H&M collection, the men’s selection comprises of 23 newly developed garments, plus some cool accessories that’s definitely worth checking out. Being a fall collection, the key pieces include a lot of outwears, hoodies, sweatshirts with a heavy influence of sports performance tech wear. Also noteworthy are the collection of accessories such as sunglasses, backpacks, yoga mats, water bottle, and cool keyring – these items will surely sell out on Day 1.
So come Nov 6, the fashion media will bound to follow this much talked about collaboration closely. Alexander Wang is one A-list fashion designer, with a eponymous label under his belt, and he’s recently appointed the creative director of luxury brand Balenciaga, it’s with certainty that the industry will be all excited this (about Alexander Wang.)
The Alexander Wang X H&M collection will launch on 6 November, 8am at H&M Orchard Building and H&M ION Orchard.