John Varvatos

It’s Business First at New York Fashion Week Men

Marcus YewFebruary 6, 2024

There was less risk-taking at New York Fashion Week Men than at the European shows, but #NYFWM excelled in knowing what men really want.

STYLE ARCHETYPE: THE REBEL

Marcus YewAugust 1, 2023

INTRODUCTION An archetype born from subversive subcultures, the Rebel encompasses the rock, grunge, punk, and Goth movements in menswear. With the advent of ro... Read More...

New York Fashion Week Men’s – Final Day Round-Up

Marcus YewJuly 17, 2023

Today marked the end of the very first New York Fashion Week Men's show, and practicality remained king on the runway. Sounds like good news to investors of t... Read More...

John Varvatos Artisan Acqua

William TanMarch 7, 2024

Following the successful John Varvatos Artisan and Artisan Black, John Varvatos adds the third fragrance, Artisan Acqua to its fragrance collection.

John Varvatos Artisan Black Fragrance

William TanMay 30, 2023

The John Varvatos ARTISAN BLACK fragrance evolved from the success and demand of John Varvatos ARTISAN ( the previous fragrance), which the designer was closely involved in during its development thus bearing his signature mix of old world craftsmanship with a modern edge.

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VIDEOS: Milan Men’s Fashion Week Fall 2012/13 Round Up: Day 1

William TanFebruary 2, 2024

This is a compilation of all the fashion shows at Milan Men's Fashion Week, starting with the shows from Day 1 (14 Jan 2024) featuring brands like Corneliani, Ermenegildo Zegna,Costume National Homme,Dolce & Gabbana, Jil Sander, Frankie Morello, Burberry Prorsum, John Varvatos, Neil Barrett and Roberto Cavalli.

What's your Style Archetype? Knowing yourself is the first step to being stylish!

The fashion world is huge, but it can really be simplified to twelve Style Archetypes. Which one you belong to depends on a few things – the importance of clothing in your life, your preference for different patterns and apparel, as well as the amount of effort you're willing to put into dressing up.

Once you know your archetype, you'll find that dressing up and looking good isn't hard at all. Less trial and error, more hitting the spot. You can even start exploring looks and brands within your archetype that you never thought you'd like. Take this test to find out which Style Archetype works best for you!

You're a Normcore!

The typical Normcore is someone who is either tired of or cannot be bothered with the needy world of fashion, preferring comfort and conformity to being à la mode. He is however not someone who throws on clothing randomly – he cares about the way he dresses, just not how everyone thinks he should. Amongst Normcores there are those who take it more seriously than others. These folks have picked Normcore as their personal style, and actively seek out designers and outfits that make an ironic “I am anti-style” statement.

Click here to read more about Normcore, find out what designers belong to this archetype, as well as wardrobe essentials for you to create different looks.